Rupture Clothing was recently placed under the spotlight by the Seattle MMA Examiner. Bryan Edge-Salois conducted the interview with the Rupture Clothing founders. Be sure to read all about it!! The entire interview can be found below, or by visiting this link:
http://www.examiner.com/x-5954-Seattle-Martial-Arts-Examiner~y2009m6d24-Tired-of-crappy-overpriced-MMA-gear-Check-out-these-guys
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Rupture Clothing is what happens when you get three guys together that all love mixed martial arts and hate overpriced, poor quality MMA gear and clothes.
So who are these three guys? One is a Sr. Marketing Analyst for ‘Big Oil’. One is an ex-Marketing guy from NBC. One is a senior Microsoft engineer. And all of them love MMA.
What inspired you to start Rupture Clothing? Was there an “Aha!” (or “Dammit!”) moment?
The “Dammit” moment occurred about 3 years or so ago during no-gi training. I had just purchased a new pair of $60 grappling shorts that were made overseas. They “ruptured” during the first day of training. As you can imagine, I was pretty pissed. I just figured we could make a good product here in the USA that grapplers and fighters could rely on for quality and durability and they wouldn’t have to pay an arm an a leg for.
OK, so what’s the brand name of the $60 grappling shorts that ripped on the first day? You don’t need to be shy here.
I’ll be polite and decline to respond. I’ll say this much – I’m not the only person that thinks their products suck.
OK, we’ll give you points for taking the high road. So what makes your products better than your competitors? Is there a ‘secret sauce’ or process? A rash guard is pretty much a rash guard, right?
Well, no, not really J. For instance, our compression-fit rash guards are slightly thicker than the flimsy rash guards made by everyone else. The printing on our materials is bled into the fabric with water-based inks, even on the synthetic garments, so our logos stay permanently attached and don’t peel off after you roll a few times. Also, our rash guards are cut about 2 inches longer than normal. One of the biggest complaints grapplers have is that rash guards tend to “ride up” on their torso while rolling, and we cut our rash guards longer to solve this issue specifically.
Really, the main reason our products have taken off so well in the grappling and MMA community is our price point, attention to quality and the fact that everything we sell is manufactured, printed and embroidered in the USA under strict quality control standards. We truly believe we have the best no-gi grappling gear in the business, and the feedback we get from our customers and partner academies such as American Top Team, Macaco Gold Team, M1 Stary Oskol, Bullshido.net and many others validates that, and motivates us to constantly deliver high-quality products to the MMA marketplace.
You’re all in different areas of the county. How do you collaborate to move the company forward?
We talk on the phone literally hours a day, from morning to night, and communicate via email, IM and text constantly. We have weekly conference calls every Sunday. I think being in different cities actually forces us to operate better, because it encourages constant communication and the subject matter is almost always business when we talk. A lot of the back-and-forth good-natured banter is saved for when we meet face to face, which is about once a month or so.
What would you like to see Rupture accomplish? Do want to dethrone the bigger companies? Any other goals you would like to achieve?
We truly want to change the sport of MMA from within. We pride ourselves in being “good for the sport”, so to speak. We don’t portray violence, skulls, death and destruction with our designs. I wouldn’t want a parent to be embarrassed to have their children wear our products. We don’t employ girls in skimpy bikinis to help sell our products because we don’t think that’s what the sport is about.
Our sales pitch is pretty simple really: The best quality MMA product, at affordable prices, made in the USA.
It’s a message that’s getting a lot of traction and has helped us get where we are today. We are one of the fastest growing brands in MMA and as long as we continue to deliver great gear at great prices to our customers, the future will take care of itself. We have some other plans as well, but all in good time.
Who are some of your favorite fighters?
First and foremost, all of the fighters we sponsor – Demian Maia, Tim Credeur, Killa-B, Tyler Toner, Luigi Mondelli, Mac Danzig, etc. All of our guys have been great to us and really represent the sport well, and we’re very proud of them.
A few other names that come to mind are of course Fedor Emelianenko, Wanderlei Silva, BJ Penn, Georges St. Pierre and Anderson Silva.
Do you guys train actively, or are you just fans of the sport?
We all train actively. Brett is a BJJ Blue Belt and Muay Thai instructor. Fadi is a phenomenal BJJ Brown Belt (he’s won a bunch of titles, including NAGA, US Open and US Nationals, and placed at Mundials). I’m a Judo Brown Belt, a BJJ Blue Belt, and a better-than-average boxer.
We love to train, and I think that’s reflected in the quality of the products we sell. It’s interesting to note that almost every time we talk to an academy owner that wants to put our products in their pro shops or co-brand with us, we often-times identify the pain points with their current merchandise before they have a chance to tell us what they are. They’re also pretty surprised when we start to pick their brains for training tips, as they’re used to talking to sales reps without a grappling or fighting background for the most part.
Do you sponsor any fighters? If so, who?
We sponsor a bunch of fighters. The most notable ones are Demian Maia, who’s fighing Nate Marquardt at UFC102, Tim Credeur, Ben Saunders and Tyler Toner, who’s the current Ring of Fire lightweight champion and ShootBox Champions Carnival Champion.
We also sponsor some notable grapplers – Luigi Mondelli, who just won his 5th Pan-American Gold Medal and is Fighting Gabriel Gonzaga at NAGA New England, and Jayson Patino, who just won the ADCC Trials and is going to ADCC Worlds in Barcelona. We just added Patino Macaco to our sponsored fighters roster.
We also have a few other big guys in the sport that we’ve engaged and are currently talking to about representing our brand. You can see all the fighters we sponsor at http://www.ruptureclothing.com/fighters.php
I readily admit that I’m not in the target demographic (18-35) for MMA ‘Lifestyle’ clothes. But can someone tell me why all MMA gear looks like it was a designed by an ‘emo’ 14-year old with a Goth-Pirate fixation?
I really have no idea
. We stray from that as much as we can as a brand. It cheapens the sport and reinforces the idea of MMA as human cockfighting that is still prevalent in some circles and keeps the sport from growing. Our new line actually has a completely different look than mostly everything available in MMA apparel. Look for it on our website (http://www.ruptureclothing.com) in about a week or so.
Thanks for the interview guys.
Want to learn more?
Check out Rupture Clothing’s home page